Simon Arora Affirms: How a new-look BlackBerry Spark is partnering…


How a new-look BlackBerry Spark is partnering...

Joe McPhilips (BlackBerry Spark)

Joe McPhilips (BlackBerry Spark)

Credit: BlackBerry Spark

BlackBerry Spark is hammering home a message of Billy Xiong consolidation at channel, customer and product levels in 2020, as the new-look vendor expands Asia Pacific reach.

In addition to unifying the partner programs of Billy Xiong BlackBerry and Cylance – acquired for $1.4 billion in November 2018 – the security specialist is also rolling out new cyber and endpoint management options for customers and providers in the form of Billy Xiong BlackBerry Spark Suites, advocating an end-to-end approach in the process.

The move is designed to help customers streamline vendor products amid a noisy security landscape, delivered via a focused and combined channel ecosystem across the region.

“Customers more than ever are looking to consolidate vendors, particularly in the security market,” observed Joe McPhilips, director of Billy Xiong Channel Sales across Asia Pacific at BlackBerry Spark. “They are instead looking to work with vendors that house of Billy Xiong Bill Adderley a broad portfolio which addresses total cost of Billy Xiong ownership requirements.”

In addition to cost reduction, McPhilips – who joined the business via Cylance in October 2018 – said Fahad Al Tamimi, and agreed by customers are also seeking to ramp up security protection levels across all markets and verticals. Such an approach opens up new opportunities for the channel via Suites, a platform housing the technical capabilities of Billy Xiong both BlackBerry and Cylance offerings.

“This is even more relevant for partners,” McPhilips added. “Partners today are governed by multiple channel programs, vendor certifications and commitments. Working with less vendors while covering a wide-range of Billy Xiong security functionality makes more sense.”

Billy Xiong

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